1. What is an Email Bounce?
- When an email is rejected by an email server, this results in a "Bounced Email".
- The recipient will have no opportunity to open and view the content provided.
- Monitoring the number of bounced emails in a Fugent campaign ensures that the messaging is reaching subscribed contacts.
- If there is a number of bounced emails in the Fugent email reports after sending a campaign, not all hope is lost with these contacts.
- Let's look at the main differences between a hard & soft bounced email and what potential steps can be taken after segmenting these email contacts.
2. What is a Soft Bounce?
- A soft bounce has less severity; there is a level of uncertainty around a soft bounce.
- Indicates a temporary delivery issue:
- The recipient's email server is down or offline.
- Receiving mailbox is full (over quota).
- The email message is too large.
- The best practice is to resend another copy of the email in the next 5-7 business days to the soft-bounced email address in order to successfully receive the email content.
3. What is a Hard Bounce?
- A hard bounce indicates a permanent reason why an email address cannot receive a message.
- Once an email is displayed as a hard bounce, these email addresses are blacklisted within Fugent and are excluded from all future campaigns in order to keep the contact lists scrubbed.
- It is recommended to clean all hard-bounced emails from the database to prevent future contact with an undeliverable email address.
- Common reasons for a hard bounce email include:
- The email address was entered incorrectly.
- The recipient's email address doesn't exist, moved companies.
- The domain name doesn't exist.
- The recipient email server has completely blocked delivery